About Us

"The ultimate beach club concept combines the elements of entertainment, dining, music, fashion, film and art into one, found at the hottest addresses and trendsetting locals worldwide" Jack Penrod Founder & CEO of Nikki Beach

Beach Club Apparel is a premium swimwear collection born in Monte-Carlo and made using the finest quick drying fabrics woven in Italy. Luxury-cool is the foundation of the brand, launched in January 2015 and headquartered in the mythical spot of the Côte d'Azur.
At the manufacturing stage we apply on all our fabrics a fade preventing process to resist against UV and chlorine insuring you get a truly sustainable pattern without comprising the fabric's soft and supple feel. 
Our swimwear collection is inspired by the clear blue colors of the Mediterranean sea and sky, created for the outdoor pleasures of lounging in and around the water. We provide a solution to the design conscious gentleman looking for premium swimwear without being subject to seasonal vagaries. 
With each collection the company strives to produce the most well crafted, elegant and timeless swimwear available in the market, and trust you will enjoy wearing these garments as much as we enjoyed creating them for you.
See who is talking about our exciting new swimwear brand!